We also got a chance to see another demo of the company’s TrueMotion technology. There are now a dozen installations including a 70” screen in the new LA Live auditorium. RealD told us that the roll out of the Ultimate screen is happening, but slowly. The idea is to create a PLD theater experience with the performance of a Dolby Cinema or IMAX theater, but at lower cost. This 2.2 gain will be curved as well and is designed to create 14 FL in 2D or 3D. The screen will be their Ultimate screen that is specially designed to have high stereo contrast, is polarization preserving and features a micro-perf technology for speaker placement behind the screen. ![]() RealD and Barco have shown that even small amount of reflected or ambient light can quickly degrade the on-screen contrast. This includes selection of light absorbing black materials and special baffles for the exit lights. There will be careful attention to the auditorium design to minimize reflections and ambient light that might compromise the contrast. Apparently, they are designing lenses with reduced flare and smaller apertures to enable higher contrast that might be considered an HDR theater (no definition exists yet). ![]() For the projectors, they will use only high contrast models with RGB laser projection. Like others with branded theatrical environments, RealD plans to carefully design and control the entire environment in these theaters. ![]() At CinemaCon, we met with the company and discovered they are changing this name to “RealD Cinema.” RealD has developed its own PLF cinema concept it has been branding a “Luxe” theater.
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